E-Commerce Times Talkback
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Verizon has filed a response to the lawsuit AT&T brought against its snarky "We've Got a Map for That" advertising campaign. Unlike typical legal briefs, the carrier's filing is replete with witty rejoinders and sarcasm, echoing the ridiculing tone of the ads at the center of the dispute. "Between Verizon's lawyers and its PR people, I would say the company is working this issue pretty well," said Scott Testa, business professor at Cabrini College.
> "If you do not have the tool -- the iPhone -- then you attack what the tool needs to be successful, the network."
I was thinking it was Verizon's way of saying: We can't really say anything too bad about the iPhone... and we definitely want it on our network... but AT&T is just awful. (And it is.)