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It's important to find a solution that provides a means for measuring the effectiveness of a social media marketing program. Once a company knows who its biggest influencers are, it becomes possible to target them with appropriate messages and promotions. With any hot trend, marketing companies quickly offer solutions that help companies take advantage of the momentum, and it's no different with social media. New technologies in the marketplace today allow marketers to integrate social media with proven channels to create viral campaigns.
what software do you recommend to monitor the success of a campaign?
thanks for the great information.