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ECT News Community   »   E-Commerce Times Talkback   »   Re: BT Scuttles Phorm Ad-Targeting Project



Re: BT Scuttles Phorm Ad-Targeting Project
Posted by: Robert Barr 2009-07-11 20:44:49
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British telecommunications provider BT is indefinitely shelving plans to target online advertising to individual customers by using Web-monitoring techniques that have drawn privacy complaints. BT announced this week that it had no immediate plans to deploy
Phorm's Webwise ad-targeting system for BT's 4.8 million broadband customers, saying it needed to spend its resources on more urgent projects. BT did not address the privacy concerns in its statement.


I'd rather see and ad for something I like...
Posted by: AndreaGolfs 2009-07-15 12:49:22 In reply to: Robert Barr
If I'm forced to see ads, I'd rather see and ad for something that I like rather than something I have no interest in whatsoever. Maybe there are people upset about "Big Brother" like tracking bc they are looking at bad sites LOL.

Andrea
http://www.thegolfwish.com
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