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In 2004 the term "Web 2.0" was originated by O'Reilly Media. The "2.0" means that this is the second generation of Web usage. Web 2.0 has created a variety of new and innovative ways to promote Web sites using social bookmarking, social networking, blogging, wikis, RSS Feeds and video feeds. These all allow and encourage user interaction, thus the term "social" is often involved. Search engine optimization now relies on using Web 2.0 methods to increase web traffic and exposure on the Web.
Viral videos with user generated content are becoming such a powerful force. They can be shared with the greatest ease now. Companies like Doritios are turning to user generated content for their advertisements, as seen in this year's Super Bowl. Companies like GeniusRocket and xLNTads have been helping to facilitate this relationship. It seems like a great opportunity to use social media and spread messages people want to hear.
