E-Commerce Times Talkback
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Internet retailers using strategic pricing for the Web
are more likely to attain long-term success,
according to a study released Wednesday by
McKinsey & Company.
"Improved pricing represents a large and as-yet untapped
opportunity for pure plays and for traditional off-line
companies that have ventured onto the Internet,"
said McKinsey analyst Walter Baker. "Getting pricing right has emerged as
one of the ultimate keys to the success of e-businesses, but
few companies have even begun to explore the opportunities."
Yes, I agree. With today's very competitive commerce and high cost of marketing. It helps to know where to price your product. I advertise on CPC sites like www.PriceComparison.com.
I have been waiting for their new service where we can purchase statistical historical pricing data for each one of our product for just $50.00 per month. This allows us to position our product for better CTO.
Harnessing the Power of Online Pricing hits the bull's-eyes of many eCommerce strategies at Global 2000 companies today.
The ability to strategically and dynamically price products that are both sold and procured online represents the greatest opportunity to drive higher profits through eCommerce initiatives.
Joseph J. Van Belkum
VP Sales, North America
Pricing Dynamics, Inc.
Just like real retail!