Headline FeedsE-Commerce Times Talkback
|
|
By most accounts, last year's holiday season was an
encouraging time for e-tailers, especially those
Web sites that managed to make gift buying hassle-free.
With the exception of online clothing merchants.
For some reason, American consumers still can't see
their way clear to buy clothes on the Internet.
In fact, according to Accenture, 80 percent of online shoppers who
tried to buy clothing at brick-and-click Web sites reported dissatisfaction with the
experience.
As a Retailer travelling down the e-road I found the article pertinent and refreshingly honest.
Various merchandise categories have differing needs and the challenges with apparel on-line are huge.
