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ECT News Community   »   E-Commerce Times Talkback   »   Re: Report: Pop-Up Ads Distort June Traffic Figures



Re: Report: Pop-Up Ads Distort June Traffic Figures
Posted by: ECT News 2001-07-12 16:54:08
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Online auctioneer eBay and electronics e-tailer X10.com saw big gains in traffic in June,
according to monthly statistics released Thursday by Jupiter Media Metrix.


However, the research firm said the rankings are misleading because of the companies' use
of pop-up and pop-under ads, which automatically open windows to the sites regardless of
whether the user wants to see them.


Re: Report: Pop-Up Ads Distort June Traffic Figures
Posted by: Lis Libengood 2001-07-12 17:00:30 In reply to: ECT News
I emailed X10 and complained about their pop up ads. They replied with a way to set a cookie to keep their ads from popping up on your screen for 30 days. It's a nifty little device to get even more hits: you have to GO TO their site in order to install the cookie! I have used Yahoo as my homepage for years, but given that I get X10 pop ups, I'm switching over to something else. Same with Weather.com. I used to look at their site all the time, but now that X10 has invaded, I'd rather turn on the tv.

Pop ups may be a way to get a lot of unintended hits, but they AREN'T the way to get warm fuzzy customers.

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