E-Commerce Times Talkback
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Have you ever walked into a big box store and seen scores of half-full shopping carts scattered throughout the aisles? It would seem unlikely, but for e-commerce retailers, abandoned carts are more common than you think. Shopping cart abandonment has existed since the dawn of the e-cart, but how can retailers determine why customers leave? What can they do to reduce shopping cart abandonment and ultimately increase online sales? Customers leave for various reasons, the most common being high shipping costs and requests for registration.
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We know that there are a lot of reasons why end users abandon shopping carts.
Sometimes it's because of the site (shipping costs, registration, ...). However in many cases, it's not because of the e-commerce retailer : this is the end user who is not ready to buy finaly right now.
Never forget that about 53 researches are needed for an end user before bying !
- The end user is not really ready to buy
- He needs to ask a friend before taking a decision
- Before buying he needs to get the agreement of another person
- He would like to buy but he is not the owner of the purse
- He has no time ; he is stopped. About 50% of navigation on Internet are done on the place of work
- He needs more information to take a decision
- He prefer to buy in a shop
So what can do an e-commerce retailer in order not to lose this customer ?
A very good solution is to propose to the end user to save for later & share with others easily the product he would like to buy, on different personal productivity tools.
So he will be able to go back easily to the web page to buy the product or to discuss a product with a friend.
The objective being to increase the conversion rate. www.agendize.com / www.agendize.fr