Welcome Guest | Sign In
ECTNews.com
E-Commerce Times TechNewsWorld CRM Buyer LinuxInsider
Discussions

E-Commerce Times Talkback

 
ECT News Community   »   E-Commerce Times Talkback   »   Re: Marketing Tools Battle Budding for Mobile Phones



Re: Marketing Tools Battle Budding for Mobile Phones
Posted by: Gene J. Koprowski 2006-05-19 17:25:22
See Full Story

Which mobile marketing technology is most effective? Is it short message service, or instant dialing? Evidence is now emerging that can help advertising agencies -- and brand marketers -- determine which direct marketing technology is best for persuading consumers. It may be too early to tell whether SMS or IM will win consumers' and marketers' hearts, but I am willing to agree that we're starting to get a picture of the emerging marketplace.


Re: Marketing Tools Battle Budding for Mobile Phones
Posted by: rmencke 2006-05-19 17:30:33 In reply to: Gene J. Koprowski
I am wondering if this research is for US only or worldwide. Originally being from Denmark and have spend 6 years in San Francisco. I believe that the US mobile market is still not at the level where Europe was 5 years ago. SMS is so dominent in Europe that it is a clear winner. In the US the market is up for grabs, since SMS has not really kicked off. I believe that we will see a huge growth in the US for mobile applications and that we might end up with IM's as the winner over SMS unless the younger users of cell phones adapt to it over the next couple of years.
Jump to:
Facebook Twitter LinkedIn Google+ RSS
How urgent is the need to provide broadband services for rural U.S. communities?
It's critical to the entire economy, and everyone should share the cost.
If rural residents really want high-speed Internet, they should foot the bill.
Internet providers will benefit -- they should build out their own networks.
The government should ensure that everyone is connected, but broadband isn't necessary.
People who choose to live off the grid do so for a reason -- leave them alone.
Providers should improve broadband services in heavily populated areas first.