CRM Buyer Talkback
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The top 10 trends in CRM was the topic of the lead-off talk by analysts Gene Alvarez and Ed Thompson at Gartner's Customer 360 Summit last week. Most of the items were evergreens that are fixtures when such trend lists are drawn up, but there were two that caught my eye, if only because of their juxtaposition on the list. First was the issue of "big data." We're now generating tremendous amounts of information on customer behaviors and preferences -- so much that we'll need new technologies and strategies to analyze and convert it from raw data into actionable information.
Chris you are astute to note the intriguing juxtaposition between the IoT and the "Big Data challenge." Interestingly, according to a client who is wholly involved in providing connectivity for the IoT, having all these connected devices actually does not add fuel to the Big Data equation as you'd think.
If Iím GE, for example, and Iím going to have millions ó perhaps billions ó of sensors around the world making up the Industrial Internet, the last thing I need is to be bombarded with information telling me that everything is fine. The majority of data a device collects cannot easily be transformed into actionable information.
Most of the Internet-of-Things devices are running exception-based, very thin applications. If you take 90 percent of cellular-connected applications in the world today, they probably move less than a MB of data, collectively, in a month. My client blogs about it here if you're interested: http://blog.koretelematics.com/2012/01/more-m2m-devices-obviously-means-more-data-to-process-right-not-so-fast.html