CRM Buyer Talkback

Re: Want to Measure Social Media ROI? Pick a Metric
Posted by: Jeff Zabin 2008-10-23 07:30:31

See Full Story

When it comes to social media ROI, suitable performance metrics have proven to be somewhat elusive. In fact, according to survey data for the new Aberdeen benchmark report, "Social Media Marketing: The Latest Buzz on Word of Mouth," more than one-third of all companies indicated that a primary reason that they don't currently engage in social media marketing activities is because they lack suitable performance metrics for evaluating the results.

Vitrue Social Media index (another free tool)
Posted by: strutton 2008-10-23 07:38:45 In reply to: Jeff Zabin

Another tool to measure social media was recently launched by Vitrue. It's called the Vitrue Social Media Index. It's free and simple, not meant to dive deep in the weeds, but rather a simple snapshot of the overwhelming amount of data...

http://vitrue.com/smi

Disclosure: I work on this product at Vitrue.

Thanks, Vitrue!
Posted by: friarminor 2008-12-11 22:41:42 In reply to: strutton

Will check this out. I don't see nor feel the need for something concrete but companies even mine, sure do need the metrics or will dump social media out the window.

Not everyone can afford long term values.

Best.
Alain Yap
Morph Labs